Video Standards

What is a Video File Format?
A container and a codec are two components of any video file. The container stores audio, video, subtitles and any other metadata. A codec encodes and decodes multimedia data such as audio and video.

When creating a video, a video codec encodes and compresses the video while the audio codec does the same with sound. Afterwards, the encoded video and audio are synchronized and stored in a media container — the file format.

What is the correct file format for playback at my live event?
For successful playback for your event, we require standard file format. Although we have the ability to transcode just about any format, native format will always yield the best results. 

-Video Codec – H.264 or ProRes 422 
-Audio Codec – AAC  
-Media Container – .mov or .mp4

Example: “myvideo.mov”

What is the correct file format for content to be added to my virtual event?
When creating a virtual event for future airing, all of the content is transcoded before it is included in the project. This is done to be sure your content will look its best. 

-Video Codec – DNXHD or ProRes 422 
-Audio Codec – AAC  
-Media Container – .mov or .mxf

However, quality files are a must. Basic rules of photography should be applied.

  1. Follow the rule of thirds (no matter what). 
  2. Never send a file via text message. Use email or send a link via Dropbox, Google Drive, etc.
  3. When possible, use a professional microphone to ensure audio clarity.
  4. Lighting is key! If it looks dark on your camera, it will look dark on your TV.

Delivery Standards
When we are finished with a creative video project (video), we deliver the digital file to the client or media outlet of their choosing. Unless you ask for a specific file format (additional charges may apply), we will deliver the file in the standard TV broadcast format: HD 720p59.94hz H.264 AAC Audio.